“One of the best parts of being in this band is that we have the chance to design and build bigger and bigger live shows. Our concerts became spectacular gatherings of our extended family and we wanted to share this amazing experience with everyone. So we wrote & designed this video in dedication of our loyal, dedicated, militant fan base known as Knuckleheads who deserve the best experience we can give them. You’ve all stood by us & diligently helped us introduce the world to Five Finger Death Punch and this is our way of saying THANK YOU ! We couldn’t have done any of this without all of you. WELCOME TO THE PRIDE !” -Ivan Moody
The video is the first wherein the band has presented live footage from the road within the short-form music video medium. Footage was selected from the band’s successful Metal Hammer Presents Trespass America Festival Tour over this past summer, and the band’s critically acclaimed set at Rock On The Range. The single release of “The Pride” follows the #1 chart-topping single “Coming Down” which remains all over the airwaves of Active Rock radio.